The conversation about air quality in Spain has taken an unexpected and refreshingly human turn. Instead of focusing solely on regulatory limits and mathematical dispersion models, Spain is increasingly asking a simpler question: What does the air actually smell like where people live?

We’re proud to share that St. Croix Sensory, a global leader in odor assessment services, was recently featured in an article by the Toronto Star. The coverage highlights the critical role our trained odor assessors play in providing objective odor evaluations for communities, regulators, and industries.

St. Croix Sensory President Mike McGinley was recently featured at TEDx Oshkosh.